Staging Services that Get You Results!
Services to Fit Every Need
At Sorelle in Design, we specialize in starting with what you already have to transform your home into what a buyer is looking for (occupied home staging), or we supply or power shop for a space that is empty to perfectly reflect the style of the home and the family we want to attract (vacant home staging). Focused to provide the emotion we want to evoke, highlighting functional flow and while showcasing the comfort of HOME.
How does it work?
Three Phases to Home Staging
Maximizing What You Have, so That it Appeals to Buyers
You will be amazed at the dramatic transformations I will be able to accomplish in a single Staging Day using what you already have! Successful home staging must make financial sense and I am experienced and trained in making the most of your current belongings in order to turn buyer traffic into offers. We will start with a Consultation in order to assess your space.
Recommended Purchases or Rentals as “Investments” in Selling Your Home
Working within your budget, I will only recommend purchases that will MORE than pay for themselves in the speed and dollar amount of sale. During the Staging Day, I will bring in accessories in order to get fantastic photos for your Realtor’s marketing efforts and to attract Internet traffic. Now more than ever, it's over 95% of home buyers are online searching for homes BEFORE they visit a home, so we want to make an excellent first impression and compel them to come to your home.
Occupied Staging Services:
Consultation and Detailed Staging Report = $250
In this intensive and fun two-hour home consultation, we will be using a detailed Staging Report/Checklist to write down everything that needs to be done to get the home the best price possible!
- We start with a FREE phone interview, so I can research your buyer demographic and prepare for our Consultation time
- Using a photo-filled, detailed staging checklist we walk through the home and discuss optimal, BIG return-on-investment, staging strategies that are designed to have big, emotional impact on your buyers
- The detailed report also includes my essential "Open House Checklist" and "Closet Organization Checklist"
Power Staging and Mini-Makeover = $450
Feeling overwhelmed after the walk through consultation? This staging service is all about rolling up our sleeves and physically staging the main areas of the home based upon the Staging Report recommendations.
- We will make HUGE transformations using what you have to make the most of each key spaces in the home!
- I will bring in gorgeous staging accessories as needed, in order to give you a visual shopping list and get higher impact photos
- We will work for up to 4 hours in the home, as well as photograph the transformations as we go, we will hit the key rooms (Entry, Living room, Kitchen, Master Bedroom and Master bath as time permits)
Home must be prepped and cleaned prior to stager arriving.
(Up to four hours in the home with any additional hours reverting to a $75 hourly rate, Plus rental fee if using any of my provided accessories)
Ultimate Staging and One-Day Make Over = $850
Do you have a larger home (over 2000 square feet) that could use more than a few hours of work to go through the staging report list? No problem!
- We will make HUGE transformations using what you have to make the most of each space!
- I will bring in gorgeous staging accessories as needed in order to give you a visual shopping list and get higher impact photos
- We will work for up to 7 hours in the home, as well as photograph the transformations as we go, hitting the key rooms and as many as we can additionally as time permits
Home must be prepped and cleaned prior to stager arriving
(Up to seven hours in the home with any additional hours reverting to a $75 hourly rate, Plus rental fee if using any of my provided accessories)
Vacant Staging Services:
over 83% of Buyers say it was easier to visualize a staged property as their next home
Vacant Home Staging Solutions = Proposal based
Home's that are empty are in special need of staging and here is where we shine! Through our free phone questionnaire we provide options that other staging companies do not...
- Starting with an onsite home assessment ($100 consultation fee*), we will then deliver a confident proposal that provides a Good, Better, Best option to fit every budget
- We use top quality furnishings in order to achieve that model home look that guarantees a buyer will "fall in love"
- Staging services for (up to) 2000 sqft home start at $1095 (plus rental fees for accessories décor and furniture)
Home must be prepped and cleaned prior to stager arriving
(*A $100 initial home assessment fee is credited back to your total vacant service when you choose us)
Package payment is due in full to secure your in home consult! Phone consultation is FREE to discuss your needs.
Additional Support Services
Don't have time to shop for those accessories that would serve as investments in the sale of your home? I'm an expert in sourcing the best items at the most reasonable prices! We will set a budget to include my time and materials
Per hour + your budget based accessories purchased
Are you overwhelmed around the house from room to room, and just need a plan and place to start? I can get you started breaking through the clutter to start packing and purging! With steps along the way to help you organize for the future.
per hour + your budget for packing or organizing supplies
Additional support services not listed, (example - further consult with Curb-Appeal design plan or AIRBNB services) Send me a note and let's review together!
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How to stage and sell for the most $$
Although professional staging is not new for the industry, people have been "fixing up" their homes to sell for decades. However, these days due to HGTV home buyers have an "expectation" and are willing to pay quite a bit more for a home that is "model home" looking.
If you could get 10% more on the sale of your home, how much would that be?
Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging. Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller cannot view their home objectively, while many successful Realtors do not have the time or trade resources to properly stage a home.
For as little as a few hundred dollars you can have a detailed list of what you can do to maximize the value of your home!
Home sellers are usually incapable of successfully staging their own home. Why? Because our homes are like our children, we don’t always see all of its flaws. We’ve gotten used to the way it looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don't "stage" homes everyday for a living. That’s what HSR Certified professionals are for and that is where the greatest returns come in.
Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Remember, HSR Certified professionally staged homes sell on a conservative average for10%+ more in a good market (see the Latest Home Staging Statistics).
Only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are "investors" or "flippers" who will hammer you on price. In our Consultation walk through, I will identify those "price eroding" factors of your home, so that you can do the simple fixes that maximize returns.
This is also why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.
Does Staging really work?
Yes, Staging has proven to really work! But using an HSR Certified Stager we average 10% more for their clients.
It is worth the time, money and effort to hire a professional!
8-Steps In Each Room So Buyers Fall In Love
Sorelle in Design believes that successful staging is the art of using "positioning" within design techniques to create an environment that buyers can “aspire” to. “If I buy this house, I can live like this.” At Sorelle in Design we create several “emotional connection points” throughout the home so that when a buyer steps into the house they “feel home.” We want the buyer to instantly say: "This is it. This is the one."
We will walk through your home room by room, taking note of our first impressions, what grabs us, what glares at us, and what gives us a feeling of home.
The packing starts now, as we pack away a good percentage of everything in the room in order to create a more clean, open and spacious feel.
Emphasizing the Positive Elements of the Space
Finding your beautiful focal points, we will emphasize what we love about the room and hide or distract the negative aspects of the rooms.
Focusing on lighting and color, we will make each room into a bright, warm and inviting space buyers can respond to.
Home Buyer’s Appeal
In order for a buyer to “feel home,” they need to not be reminded of this being your home. We’ll depersonalize the space while retaining the warmth and fun of photos.
Obligations - Cleaning and Repairs
The dirty work speaks for itself but is often overlooked because you’ve lived here for so long. Let’s get rid of the buyer’s mental repair list by doing it ourselves.
This involves updating your style and building simple accessories out of what you already have to create clean lines and form. In some cases, we’ll recommend purchases as valuable investments in the staging process.
Emotional Connection Points - Creating the “Wow Factor”
This is the fun part and is a huge focus of our positioning strategy. We’ll show you how to build in these subtleties in order to make the buyers subconsciously desire to live here and “feel home.” The “emotional connection points” are where marketing strategy really comes in to play.
We offer professional home staging services in the Orange County, Seminole County, Orlando, Apopka, Altamonte Springs, Longwood, The Villages, Winter Garden, Ocoee, Mount Dora, Wekiva, Maitland, Winter Park, Heathrow, Windermere, Lake Mary, Bay Hill, Tavares, Eustis, Sanford, Clermont, Lake Buena Vista, Leesburg, Celebration, New Smyrna Beach, Vineland, Doctor Phillips, Summerport Beach, Lake Butler, Howey in the Hills, Wekiva Springs, Casselberry, Kissimmee, Lecanto and surrounding areas.
Let's get you staged for top dollar!
Let me know what you need help with!